M-150 proudly receives a “Brand of the Year” award at the “World Branding Award 2018” event for the second consecutive year
M-150, a leading Thai-owned energy drink brand, was once again honored with a “Brand of the Year” award at the World Branding Award 2018 event that recently took place in London, England. This important recognition further strengthens M-150’s achievement in brand communications strategies, which include idol marketing, sports marketing, and music marketing.
Ms. Sutipa Panyamahasap, Chief Marketing Officer of Osotspa Public Company Limited, said that receiving the “Brand of the Year” award for the second year in a row at the World Branding Forum’s “World Branding Award 2018” presentation ceremony, which took place at Kensington Palace in London, once again brings a sense of pride and accomplishment to Osotspa through its M-150 brand. M-150 was the only brand from Thailand’s energy beverage category to win this prestigious award at the ceremony. Award winners are selected based on an evaluation that involves online public voting, brand valuation, and consumer market research.
“Receiving the ‘Brand of the Year’ award for the second consecutive year is a major endorsement of M-150’s marketing practices, which use idol marketing, sports marketing, and music marketing strategies, along with integrated marketing communications via online and offline channels. Together, they broaden and empower M-150’s brand recognition and loyalty among consumers. M-150 also conducts a continuous market penetration strategy for the energy beverage segment through high-quality product development to support the needs of consumers and always ensure customer satisfaction,” said Ms. Sutipa.
M-150’s idol marketing strategy uses two major presenters: “Toon – Bodyslam,” Thailand’s leading rock singer whose superstar status has grown from simply a singer to a hero as he redefined what it means to be at your best by supporting improved healthcare and providing the country with tremendous benefits through funds raised during his cross-country charity run; and “Srisaket Sor Rungvisai,”the World Boxing Council (WBC)super-flyweight championand Thailand’s favorite boxer. Srisaket brought pride to the nation with his astonishing victory in 2017 and most recently his third world title defense, defeating his Mexican opponent on 6 October 2018. With these outstanding accomplishments, both Toon and Srisaket are the ideal choice to promote the “M-150 empowers and supports the Thai people”brand conceptto consumers.
Sports marketing is another key strategy for the M-150 brand, which realizes the importance of using sports to connect more broadly with consumers. As football and boxing are the country’s favorite sports, M-150 is the title sponsor of the Thai League 2 M-150 Championship and the M-150 Cup, with an aim to advance Thailand’s football skills to an international level. M-150 also contributes to the Nakornloung Promotion boxing camp, which features many of the top names in boxing. In addition to Srisaket Sor Rungvisai, who has already become a celebrated and beloved champion in Thailand, M-150 continues to support other boxers at the camp so they can further develop their skills and move up in the boxing rankings to fully realize their potential to reach new heights and become champions in the future. These efforts have brought even more pride to M-150 by being recognized on the global stage for playing a pivotal role in promoting sports in Thailand. The more M-150 successfully supports Thailand’s sports sector, the more effectively it will increase brand loyalty among Thai consumers.
M-150 is also continuing with its music marketing strategy through the M-150 Luktung Super Show, which takes place in several provinces throughout the year, along with promotional sales activities that help increase brand accessibility and drive consumer engagement.
M-150 will stand out from the rest of the pack even more as Osotspa continues to integrate its various marketing strategies and market penetration efforts, better positioning the number one brand, which capped a successful 2018 by receiving a “Brand of the Year” award for the second consecutive year.
