OSP showcases energy drink strategy, driving steady growth through a strong brand portfolio.

Osotspa continues to power growth both locally and internationally through a diverse range of products that cater to various consumer needs and price points. With a focus on innovation and marketing activities rooted in deep consumer insights, the company demonstrates the strength of its strategy in reaching a wide range of consumers.

M-150 Yellow Cap Reignites Brand Momentum, Boosts Market Share

The launch of the limited-edition M-150 Yellow Cap in traditional trade channels earlier this year has been well received, especially among consumers seeking affordable energy drinks. This initiative has helped M-150 maintain its position as the market leader in the energy drink category, with its market share rising to 31.5% as of April 2025. Overall, Osotspa’s energy drink portfolio now commands a 45.0% share of the market, up from 44.5% in December 2024 — a clear sign of successful brand portfolio management and renewed brand momentum.

Purposeful Innovation Meets Strong Brand Engagement

The company continues to strengthen its brand portfolio, energizing regional favorites like Som-In-Sum ginseng energy drink in the Northeast and Shark energy drink in the North and South. Osotspa also targets the premium market through brands like Lipo and M-150 Sparkling, offering products across a broad price range — from 10 baht to 20 baht — to attract a wider consumer base and drive sustainable growth across all channels. Additionally, its marketing campaigns are closely aligned with consumer behavior. For example, the revamped “Debt-Free Every Hour” campaign was designed to be more accessible, resulting in a significant increase in participation, enhancing the brand experience and strengthening consumer relationships.

Record-High Performance with Strong Cost Management

Osotspa continues to enhance its efficiency in managing the costs of raw materials and utilities while keeping administrative expenses in check. Strategic investment in branding, coupled with rising international revenue, especially in high-margin segments like energy drinks and personal care, has pushed both gross and net profits to record highs. This reflects the company’s strong capability to generate profit from its core business and manage sustainable, long-term growth.

Osotspa remains focused on delivering innovative products while forming strategic partnerships to meet the needs of an increasingly diverse consumer base. This includes continuous development in flavors, packaging, and new usage formats to elevate the consumer experience and support better health and well-being.