Osotspa and LOTTE Strengthen Cross-Industry Collaboration Launch “LOTTE x M-150” Coated Gum to Deliver On-the-Go Refreshment for All Generations
Osotspa Public Company Limited, through its flagship brand M-150, Thailand’s No.1 energy drink, is advancing its cross-industry collaboration strategy by partnering with LOTTE, a leading Japanese chewing gum brand. Together, they have launched a new co-branded product: “LOTTE x M-150 Mixed Fruit Flavor Coated Gum.” This innovative product is sugar-free and caffeine-free, developed under the concept “Chew for Fun, Refresh on the Go,” to meet the needs of today’s active consumers seeking convenient, portable refreshment anytime, anywhere. Staying true to the distinctive aroma and taste of M-150, the collaboration marks the brand’s strategic expansion into the snack category, offering a new chewable refreshment experience for consumers across all age groups. The launch highlights M-150’s commitment to evolving with consumer lifestyles and reinforcing its position as more than just an energy drink — but as a brand that stays relevant in every moment of daily life.
Ms. Nuntana Khaopluem, Chief Domestic Beverage Officer – Consumer & Category Management, Osotspa PCL, stated “M-150 has been part of the Thai consumer landscape for decades, and we continue to innovate to align with modern consumer behaviors. Today’s consumers are looking for quick and accessible refreshment solutions that still deliver the signature taste of M-150 — a balance of fun and freshness. This partnership is not only about introducing a new product but about combining the strengths of two market leaders to offer a unique and exciting experience through chewing gum. We are confident that this collaboration will enhance our brand engagement and appeal to a broader consumer base.”
Mr. Sadafumi Matsushita, Managing Director of Thai Lotte Co., Ltd., added “Our collaboration with M-150 builds upon previous successes and strengthens the synergy between two well-established brands. This time, we have taken innovation further by developing a coated gum that combines M-150’s recognizable scent and flavor with LOTTE’s gum-making expertise. The result is a refreshing, sugar-free, and caffeine-free chewing gum that we believe will energize the market and offer consumers a new dimension of enjoyment.”
The LOTTE x M-150 Mixed Fruit Flavor Coated Gum is now available at 7-Eleven stores nationwide, retailing at an accessible price of 15 THB. This launch represents a new era of product innovation, offering fun and refreshment in a format that fits seamlessly into every lifestyle.
