M-150 Takes the Brand to the Next Level, Launching a Campaign to Ignite the Spirit of “Life Beyond Work”

In today’s working world, where people face stress, fast-paced living, and countless expectations, consumers, especially working adults, are striving for a life filled with happiness. They are not working solely to earn money or meet obligations; they deserve a life of their own beyond work, one that balances the time and energy they pour into their jobs.

With this insight, M-150, Thailand’s No. 1 energy drink brand, is stepping up to fuel people’s lives beyond the workplace. The brand is undergoing a major upgrade, becoming the first to truly speak to consumers in a way that resonates with their hearts. M-150 aims to inspire all Thai consumers to live life to the fullest, beyond working hours, in their own way and with all their energy.

The brand is driving deeper engagement by tapping into consumer insights, inviting Thais to create their own power-packed quotes that express their true selves and the voices of today’s generation. These creative, personal quotes reflect each individual’s thoughts, identity, and energy. Everyone is encouraged to take part in creating, sharing, and defining the phrase: “คนเกินร้อย ชีวิตไม่ได้มีแค่งาน” as a driving force for living life to the fullest. This campaign strengthens the brand’s image as one that truly understands the evolving mindset of modern consumers.

"M-150 believes that every human being is powered by energy whether it’s physical or mental strength. Our brand is committed to supporting people in living without limits. From our deep dive into consumer insights, we found that today’s consumers aren’t solely seeking success at work; they also crave the energy to live life fully in their own way. Therefore, M-150 is shifting from being just a source of energy for work, to a source of energy for life itself." Ms.Nuntana Khaopluem, Chief Domestic Beverage Officer – Consumer & Category Management, Osotspa Public Company Limited, said

The brand is inviting Thai consumers to create their own personal quotes via the M-150 Facebook and TikTok channels. The top 10 winning quotes will each receive an iPhone 16 (128GB), and the winning quotes will also be featured on billboards. Additionally, the brand is rolling out year-round activities to encourage people to get out and enjoy life beyond work. These include premium merchandise redemption via the “M Points” Line platform to help people gear up for life outside of work, the return of the popular Mor Lam concert series with exclusive merchandise for superfans, and upcoming activities encouraging Thais to head to the football fields and cheer for Thai football—turning it into a national movement throughout 2025–2026.

As of April 2025, M-150’s market share has increased to 31.5%, reflecting the success of its well-executed brand portfolio strategy. The brand’s market share continues to grow steadily, driven by a product portfolio strategy that caters to consumers’ energy needs and offering a wide range of product formats and prices that reach all market segments. From affordable 10-baht offerings to mid-range and premium products priced between 12 to 20 baht, M-150 strikes a balance between retaining its core consumer base and expanding into new markets. This fuels the overall growth of the energy drink category.

FB : www.facebook.com/M150Thai TikTok : @m150_thai และ Instagram : @m150_th