M-150 partners with Guss Damn Good to serve up a bold new sorbet, expanding the brand’s energy into limitless new experiences

Following the buzz from collaborations like “Pipo Jelly with M-150 flavor” and “Lotte Chewing Gum with M-150 flavor,” which successfully brought the M-150 brand to new consumer segments, Thailand’s No. 1 energy drink brand, M-150, has now teamed up with creative craft ice cream brand Guss Damn Good to launch a brand-new flavor: “M-150 Energy Strawberry” Sorbet. This exciting creation is designed to delight consumers who love refreshing ice cream, celebrating National Ice Cream Month under the theme “Guss Damn Good Grocery 2025.”

This partnership marks another important step in creating new consumer experiences. Guss Damn Good has developed a sorbet flavor that combines the refreshing energy of M-150 with the sweet taste of strawberries, resulting in an ice cream that is not only delicious but also bold, refreshing, and unique. The product reflects M-150's brand spirit through ice cream, serving as a medium of energy and creativity that breaks through all limits.

Nuntana Khaopluem, Chief Domestic Beverage Officer – Consumer & Category Management, Osotspa Public Company Limited, stated "Cross-industry collaboration is the strategy M-150 uses to expand its role from an energy drink to becoming a part of the lifestyle and experiences of the new generation of consumers. We believe that a powerful brand should never stand still. It must dare to think differently, break boundaries, and connect with people at every moment of their lives through marketing concepts that reflect creativity, courage, and individuality delivering the brand's energy straight to the hearts of modern consumers who are looking for distinctive and stylish experiences. This is what sets M-150 apart from competitors.”

Natee Jarassuriyong, Co-Founder of Guss Damn Good, added "Every time we create a new flavor, it’s a chance to tell our partner’s story through the sensory experience of ice cream. We don’t start with the flavor; we start with the ‘value of the brand we’re working with.’ The flavor is the result of the story we want to tell. It's not just about taste—it’s a language that communicates the brand’s story."

M-150 remains committed to innovating and creating marketing activities that match the lifestyles of today’s consumers. This collaboration with Guss Damn Good represents another bold step in amplifying the brand’s energy—connecting with creativity, fun, and a limitless way of living.

You can now enjoy “M-150 Energy Strawberry” Sorbet from today until August 15, 2025, at all Guss Damn Good branches. Or visit the Guss Grocery Store Flagship at Central World to taste, shop, snap photos, and create content. Available for online order at: https://www.openlink.co/gussdamngoodod

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