Peptein Continues Strong Growth, Leading the Brain-Enhancing Functional Drink Market

In today’s world, where the brain works harder than the body, the functional drink segment for brain health has been growing steadily. Peptein from Osotspa is a brand that adapts quickly, understands consumer needs precisely, and has firmly maintained its leadership in the brain-boosting beverage market since 2007.

With a deep understanding of its target audience, office workers aged 25–39 and students who need to keep their brains active all day. Peptein caters to those who spend hours in meetings, brainstorming, analyzing data, or preparing for exams, all while leading fast-paced lives under constant pressure from work, study, and decision-making.

Through strong consumer insights and clear product strategies, Peptein has secured its place as the leading brain-functional drink in the market and has continued to grow steadily. In the past year, the brand achieved impressive double-digit sales growth.

“Charge Your Brain at Full Speed” – The Secret to a Life Without Interruptions

Today’s consumers are smart, time-conscious, and constantly navigating daily challenges. Thinking faster, deeper, and differently has become essential. Peptein understands that mental fatigue often stems not from physical tiredness, but from continuous brain use without rest slowing the mind down “like a sloth.”

To address this, Peptein launched its “Charge Your Brain at Full Speed – Drink Peptein” campaign, highlighting its key ingredient: Original Soy Peptide from Japan — a short-chain peptide that is rapidly absorbed to effectively stimulate brain function. The brand also leverages digital channels to reinforce its image as more than just a regular health drink, positioning Peptein as a “Brain Partner” that keeps life running smoothly. This message resonates strongly with today’s generation — smart, confident, and purpose-driven. By connecting with consumers on an emotional level, Peptein has become the first choice for those seeking a Smart Partner for their brain, supporting them through every challenging workday.