M-150 Ignites Victory Monument with a Power-Packed Mini Concert “Power Song : Life Beyond Limits”

Bangkok was buzzing last night as M-150, Thailand’s No.1 energy drink brand, turned Victory Monument into a powerhouse of excitement with the world’s first-ever “Power Song: Life Beyond Limits” mini concert, in collaboration with the nation’s favorite band, Taitosmith.

Following the huge success of their hit “Power Song,” which has already surpassed 16 million views on YouTube, M-150 brought the music to life, taking the campaign “Life Beyond Limits – Work Is Not Everything” from the screen to the streets. But the energy didn’t stop there , M-150 and Taitosmith joined forces once again to redefine the meaning of “Life Beyond Limits – Work Is Not Everything,” inviting Thais with unstoppable spirit to gather after work and let loose at Victory Monument.

The atmosphere was filled with energy and excitement as crowds of “Life Beyond Limits” enthusiasts came together to unwind after work releasing their energy, recharging their spirits, and enjoying live performances of motivational songs that reflect the heart of hardworking people. The event featured Taitosmith’s hit tracks along with a special performance of “Jai Kuen Roi”, a song created exclusively for this campaign.

“After building brand engagement and connecting deeply with consumers through our ‘Life Beyond Limits – Work Is Not Everything’ campaign, M-150 is committed to spreading positive energy and inspiring Thais to live life to the fullest both physically and mentally. Through this concert, we wanted to give everyone a chance to unleash their power, recharge their hearts, and enjoy uplifting music in their own way. For M-150, we believe that every person is driven by both physical and mental energy. Our goal is to empower everyone to live without limits, shifting from being just an energy source for work to becoming a source of energy for life itself,” said Nantana Khawpluem, Chief Domestic Beverage Officer – Consumer & Category Management, Osotspa Public Company Limited.

The “Power Song: Life Beyond Limits” mini concert reinforced M-150’s commitment to standing by the Thai people as a true companion — inspiring everyone to break boundaries, live without limits, and recharge themselves in every dimension of life.