Osotspa Strengthens Marketing Leadership with ‘Babi Mild & Twelve Plus x GMMTV Fandom Characters’

Following the strong success of its 2024 Brand Collaboration campaign, Osotspa continues to expand its Trendsetter Alliance strategy by partnering with GMMTV, combining the power of Mascot Marketing with the fast-growing Fandom culture. The collaboration marks the launch of a special personal care collection under the Babi Mild and Twelve Plus brands, turning everyday self-care into moments that connect consumers with their favorite artists.

As part of its ongoing growth in the personal care category, Osotspa worked with popular GMMTV artists, each with a loyal fan base to co-create exclusive collections that expand reach to new consumer segments and strengthen emotional connections between brands and consumers, while engaging active fandom communities.

The Babi Mild special collection features gentle products across bath care, powder, lotion, and fabric detergent with softener. All products are dermatologically tested and formulated with skin-loving ingredients, presented in bright and playful designs featuring four adorable GMMTV mascots — POLCASAN , LOOK KHUNNOO, META, and PERMPOON to deliver a soft and caring experience in every moment. Meanwhile, Twelve Plus introduces the Limited Glitter Glow Cologne, a gender-neutral fragrance innovation offering a clean, modern scent enhanced with fine glitter for long-lasting shimmer. In addition, two existing Twelve Plus fragrances have been refreshed with cute, collectible packaging featuring POLCASAN.

Ms. Saowarat Opasayanont Head of Home & Personal Care Marketing said, “Osotspa continues to lead marketing trends by tapping into Mascot Marketing and fandom culture, particularly among younger consumers who value emotional connection and lifestyle-driven experiences. This collaboration goes beyond cute characters—it creates emotional engagement that builds brand affinity. By combining Babi Mild’s gentleness and Twelve Plus’s signature fragrances with unique mascot designs, we are strengthening brand love and positioning our brands as part of the modern lifestyle.”

The special collections from Babi Mild and Twelve Plus, created in collaboration with GMMTV Fandom Characters, will be launched soon with cute, collectible packaging and full-scale marketing activities, including fan-focused promotions and premiums. The products will be available at supermarkets, hypermarkets, convenience stores, and online via Official Shops on Shopee, Lazada, and Osotspa Delivery.