The power to enhance life through a culture of high performance,
innovation and sustainability.
  • consumer
    To enhance the lives of consumers every day through innovative products.
  • shareholders
    To deliver the best value to shareholders through good corporate governance and profitable, long-term growth.
  • Employees
    To create a high performance and learning organization where employees are empowered, engaged, and committed to delivering their very best with passion and integrity.
  • business
    To be the preferred and trusted partner of choice by delivering customer service beyond expectations.
  • community
    To be a positive force in our communities.
itips value
  • Integrity
    We are committed to high ethical standards, honoring our commitments, taking personal responsibility for our own actions and treating everyone fairly with trust, respect and care.
  • Teamwork
    We strive to work together effectively to achieve our goals while encouraging individual contribution.
  • Innovative thinking
    We foster innovative thinking to enhance value for our consumers, customers and ourselves.
  • Passion to win
    We are determined to be the best and have a compelling desire to improve and win in the marketplace.
  • Sustainable living
    We are committed to operate our business with good governance, coexist and grow together with the society in the long-run, care and be responsible for environmental impacts.